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LaPlaca Launches Sax Dakota USA Artist Saxophones

Peter LaPlaca, the founder of L.A. Sax (which he sold in 2001), recently announced the completion of a new artist-level line of professional alto and tenor Saxophones to be marked under the brand name Sax Dakota USA.

"Designed in the USA, Sax Dakota USA Saxophones are engineered and hand-built with expert craftsmanship, impeccable mechanical quality, and uncompromising beauty," stated LaPlaca. "I've always felt that greatness is rarely achieved through compromise, and that you must always meet the demands and design concepts expressed by exceptional technicians and prominent artists."

LaPlaca launched the L A Sax line in 1987 with exotic colors and metal finishes that started a global trend in brass instruments. Players such as Joe Lovano, Richard Elliott, Tim Price, Warren Hill, Everett Harp, Kim Waters, Michael Lington, and many others joined LaPlaca's L A Sax endorsement team with enthusiasm.

"Since 2002, I've been searching for aesthetic and engineering innovation in saxophone design and performance for alto and tenor saxophones," LaPlaca continued. "Wading my way through the morass of mediocre clones of established brands that are trading on the very same buzz words I invented 20 years ago was a disappointment. I was anxious to establish a visionary product line with fresh ideas, contemporary design, and flawless construction.

"I wanted something substantial with a dynamic life force of its own, evolving from good to better and eventually to excellence. Great musical instruments just don't happen. It takes talent, perseverance, and passion to get there. This I learned through trial and error in my long career in the music industry. Success is alway tough to come by."

According to LaPlace, Sax Dakota USA was born several years ago when he was in Europe searching for clues of change in saxophone design and aesthetics. He discovered a small company that discarded tradition and engineered small but needed ergonomic improvements in key word. He also uncovered designs that were tabled due to the lack of interest of certain manufacturers. Putting these and other ideas to work, he set out to singificantly alter the landscape of saxophone design with Sax Dakota.

"Conceptually," he said, "saxophones need more that just a clever metal or color finish to succeed in the market. They need improvements in key action, rod design, bell flare, neck taper, and metal alloy components. We need to look at other industries carefully to see how they continue to recognize and respond to the needs and interests of the consumers. We're all in the same boat. Players look for real improvements and substantive reasons before they change brands.

"When you're in the pro-level market as Sax Dakota is, you must offer flawless construction and incomparable aesthetic finishes. You owe that much to your customers. We have clearly defined our position in the marketplace. Our instruments are designed by professionals for professionals. They are distinctive, special and outstanding."

Article appeared in Musical Merchandise Review